The challenge: To help the client take their conceptual designs and produce a full range of printed greetings cards utilising specialist board and incorporating white ink printing alongside CMYK.
Setting the scene:
Most greetings cards you see in the shops or online are either full colour print on white card, have special finishes such as flitter or varnishes, or are handmade.
Once the design team at Paper Salad became aware that G&H had HP7600 machines able to print white ink they decided they wanted to be the first to market with a range of designs printing white ink on non-white board as before early 2013 no other UK manufacturer was offering this.
Paper Salad produced many different designs which G&H printed on different boards supplied by G F Smith and once the desired combination was discovered a full range was then worked on before rolling the unique designs out to the industry.
The Process: First Paper Salad had to look at different Substrates (boards), and with the help of G F Smith they had plenty to choose from.
After reducing the selection to around a dozen they then set about creating designs that would work well with coloured boards. Once the concepts were ready it was time for G&H to step up and produce high quality actual print samples on our HP7600 7 Colour Presses.
Producing just three samples of several designs on twelve different substrates gave Paper Salad the prints that would enable them to make the crucial decisions.
The samples were exactly as they would be in a full production environment giving the client real product in their hand to make an informed decision.
The Result:The final choice was made and Paper Salad embarked on a three week design marathon to create 36 new designs for a new greeting card range to be showcased at Progressive Greetings Live Show in London.
The cards were showcased on the Paper Salad stand and attracted attention from many big players in the market place including Tesco, Waitrose and Hallmark Cards.
The interest produced orders and in May 2013 G&H got the go ahead from Paper Salad to produce 10,000 cards.
The uptake has been superb and in July 2013 a repeat order had been placed and new designs have been developed for new ranges.
To conclude: With the help of G F Smith and G&H, award winning business Paper Salad were able to test new concepts and get a head of the competition by bringing a ground breaking new range of greetings cards to market.
Why is traditional print still important in the age of digital delivery?
of shoppers prefer printed mail rather than email
make purchases after receiving a catalogue
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